What happened in Harajuku, Gangnam, and Tiktok is now a new phenomenon in Jakarta. Starting from the spontaneous behavior of the teenagers from the Citayam buffer area, they hung out in the Sudirman-Dukuh Atas area, expressing the culture of young people.
What happened in Harajuku, Gangnam, and Tiktok is now a new phenomenon in Jakarta. Starting from the spontaneous behavior of the teenagers from the Citayam buffer area, they hung out in the Sudirman-Dukuh Atas area, expressing the culture of young people.
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The young people received a free promotional gimmick from Governor Anies who crowned them as SCBD children (Sudirman, Citayam, Bojong Gede and Dab Depok).
From the three buffer zone presence in Sudirman, Central Jakarta, the term “Citayam Fashion Week” (CFW) emerged.
Harajuku is a leading entertainment location in Tokyo. A district at the forefront of youth culture, with new trends growing fast.
In recent years, this area has spread information not only to Japan, but also to the rest of the world. The style itself is known as “Kawaii” and many foreign tourists visit here, this location is known as the sacred land of “Kawaii”.
The gait of Indonesia’s Generation Z gave birth to the act of showing off style and fashion which is now rapidly engulfing big cities in Indonesia thanks to social media.
In the past, Tokyo’s Harajuku district was famous worldwide for Goth makeup, manga-inspired baby doll dresses, kimonos, pigtails, platform shoes – Japanese street style and for its boundless creativity and whimsical style. Harajuku means Tokyo’s zero point, the place where it all began.
Shortly thereafter, Gangnam Style appeared which was popularized by Psy internationally with its YouTube hits. The area in Seoul which in the 1970s was a rice field area changed rapidly, after being designated as the location of the flagship school in Korea. Soon, Gangnam quickly sprang up new elite residential areas and later became Seoul’s main business district.
Gangnam has now become one of the wealthiest districts in Seoul, equipped with shopping streets, malls, good restaurants, bars and nightclubs. Gangnam (meaning the area south of the Han river) became a new area that was once the territory of the nobles and rich people who chose the north because it was the location of the top schools in Korea.
Thanks to PSY, Gangnam is now one of the largest and busiest cities in the world.
In September 2012, “Gangnam Style” was recognized by Guinness World Records as the most “liked” video on YouTube at the time. It went on to win Best Video at the MTV Europe Music Awards held that year.
The success story of the promotion of Harajuku, Gangnam was also imitated by Tiktok. It was launched by ByteDance in Beijing, China in September 2016 and is being developed in the international market under the name ‘Tiktok’.
ByteDance founder Zhang Yiming who developed Douyin in 200 days and in one year has been followed by 100 million users, with more than one billion videos viewed every day. The app was launched as TikTok in international markets in September 2017. TikTok has been downloaded more than 130 million times in the United States, and has reached 2 billion downloads worldwide,
In the United States, celebrities started using the app in 2018. Other celebrities, including Jennifer Lopez, Jessica Alba, Will Smith, and Justin Bieber joined TikTok.
TikTok is a short video service, which hosts a wide range of short videos of users, from genres such as jokes, action, tricks, jokes, dances and entertainment with durations from 15 seconds to ten minutes.
Cloudflare ranks TikTok as the most popular website of 2021, surpassing Google.
TikTok has unparalleled reach and appeal among teens. Gen Z-ers love TikTok, but they’re not the only ones who love it. In 2020, TikTok has 800 million active users.
Why is it popular? Of course because it is liked, unique, fun, creative, builds positive energy and togetherness. Becoming famous on TikTok is an aspiration that hundreds of millions of people around the world may have.
TikTok’s greatest strength is the sense of community its users feel and the ability to sample other people’s content and add to it and help users build stronger connections.
A common theme throughout this data is positivity. Users enjoy their time on TikTok, they enjoy the unique content they find, and they feel safe expressing themselves with their own content.
They all help explain why TikTok is so popular.
Are Harajuku and SCBD experiencing the same unique promotional symptoms or their activities in the Citayam Fashion Week (CFW)?
Source of Inspiration in 8 Cities
Inspired by Jakarta, now eight cities are also holding Fashion Week activities. Starting from Bandung and Sukabumi in West Java to Medan City, North Sumatra, now young people are having a fever with this phenomenon. Even young people from Makassar City, South Sulawesi are also participating in the trend of displaying creativity on the zebra cross catwalk.
Bandung
In this fashion city of Bandung, in the Braga area and Asia Africa, Bandung is a place for fashion shows by a number of young people with contemporary styles. This activity was initiated by local brand Tootsie who created an event titled ‘Braga Fashion Week’.
Sukabumi
The action of Fashion Week on the road was also carried out by a group of young people in Sukabumi when holding a fashion show on Jalan Raya Sukabumi-Bogor, precisely in front of a mall located in the Cibadak area, Sukabumi Regency, West Java.
In the video, which is also viral on social media, young people walk back and forth in front of the mall like a model mixing and matching colors.
Surabaya
As the second big city, Surabaya’s children don’t want to be left behind with Fashion Week trends. Last Sunday, young people from Surabaya enlivened Jalan Tunjungan with their fashion show. The young people there are stylish and make Jalan Tunjungan as a catwalk path.
Malang
The crowds in the Kayutangan Heritage area in Malang City, East Java, occurred because of Fashion Week.
The event, titled ‘Kayutangan Street Style’, follows in the footsteps of ‘Citayam Fashion Week’ by featuring fashion stylists and well-known fashion designers.
After the Kayutangan Street Style movement, a number of young people took part in a fashion show at the zebra cross at the Rajabalii red light intersection, Jalan Jenderal Basuki Rahmat.
They looked around and took pictures with their friends, as well as young people in the Dukuh Atas area, Jakarta.
Semarang
Inspired by ‘Citayam Fashion Week’, Central Java now also has ‘Semarang Fashion Week’. Starting last Sunday, a number of Semarang youth enlivened the Simpang Lima area. Many young people in action show their OOTD, or ‘outfit of the day’ at the zebra crossing during Car Free Day (CFD).
Salatiga
Some time ago, an impromptu fashion show also enlivened the cultural carnival commemorating the 1,272nd anniversary of Salatiga City, Central Java, at the zebra cross Jalan Diponegoro.
Like a professional model, Kumpulrejo Village Head Eska Bayu Sukmawan and Randuacir Village Head Dian Widinafisa, both from Argomulyo District, walked back and forth.
They wear traditional clothes according to the theme of Dies Salatiga which requires the ranks of regional apparatus organizations (OPD) to wear traditional clothes from all over Indonesia.
Bayu wears traditional clothes from Bali and Dian wears traditional clothes from South Sumatra. Bayu said that walking like a model at ‘Citayam Fashion Week’ is only to enliven the cultural carnival of the Salatiga Anniversary.
“Now is the era of creative youth, including at Citayam Fashion Week, which is even visited by many artists. We imitate this as a form of appreciation for the creativity of young people,” said Bayu.
Medan
The phenomenon of ‘Citayam Fashion Week’ also penetrated the city of Medan, North Sumatra. Recently, teenagers in the city held ‘Kesawan Fashion Week’ at the intersection of Jalan Kesawan or Jalan Balai Kota.
North Sumatra Governor Edy Rahyamadi said, as long as the activity is positive for the younger generation or the community, please do it properly and in an orderly manner.
“As long as it’s positive, I’ll allow it. If it’s negative, I’ll definitely ban it. That’s my general position,” said Governor Edy.
Makassar
Young people from Makassar City, South Sulawesi also participated in the ‘Citayam Fashion Week’ fever. They are content creators on TikTok who enliven the Makassar Center Point of Indonesia (CPI) area with a fashion show at the zebra cross. The actions of young people in Makassar have gone viral on social media.
In a short time CFW quickly became popular and attracted the attention of Indonesian celebrities to take part in their respective portions and the related industry will continue to grow as its popularity reaches the world stage.
Thus, from big cities in Indonesia, the SCBD and CFW phenomena are expected to spread to ASEAN countries, and to various cities in Europe and America and the creativity of people involved in the creative industry will grow to maintain the momentum of the revival of the same phenomenon. as experienced by Facebook, Twitter, Harajuku, Gangnam and Tiktok which will also make Indonesia global.
By: Haz Pohan, Chief Editor, KBA News